Our Rebranding Story: From Alpha Health Support to Merkaba Wellness to Simplicity Biome

In the fascinating journey that led to the birth of Simplicity Biome, there's a remarkable chapter featuring Tony Farmer, the vibrant and age-defying owner of Alpha Health Support (AHS). At 84 years young, Tony doesn't look a day over 60, a true testament to the effectiveness of his products.

Aspen, the visionary founder of Simplicity Biome, and her mother Melanie had been avid consumers of AHS's 90 essential nutrients for a remarkable four years. During this time, they established a strong professional relationship with Tony. Melanie, ever inquisitive, would often inquire about the future of AHS once Tony decided to retire.

The seeds of Simplicity Biome were Originally sown in January 2021, fueled by a vision of creating a company deeply rooted in the simplicity of nature. The initial goal was to provide travel-friendly beauty and skincare products that not only nurtured the skin's microbiome but also contributed positively to the global macro-biome. Thus, Simplicity, LLC, was registered with a clear focus on transparency and reliability, promising products crafted solely from essential elements while avoiding additives, chemicals, and preservatives.

Time had its way, and in May 2022, an incredible opportunity presented itself - the chance to take over the reins of Alpha Health Support. Tony, recognizing the need for a dedicated successor to continue serving AHS's loyal customers, reached out to Melanie and Aspen. Eager for the challenge, she wholeheartedly accepted, diving headfirst into the world of running a business.

This transition marked the inception of Merkaba Wellness, a name believed to carry profound meanings in Egyptian and Hebrew, symbolizing Light-Spirit-Body. It represented not only a vehicle for essential nutrients but also a deep connection to Mother Nature's profound healing powers. Merkaba Minerals became emblematic of more than just supplements; they embodied a movement towards health and vitality, infused with light, love, and purity.

Although Merkaba Wellness had been operating since August 2022, the founder soon realized the need for a fresh direction and a reevaluation of the brand's identity. Seeking another new beginning, Simplicity Biome emerged from a series of brainstorming sessions. The rebranding process was instrumental, aligning the brand's essence and message in returning beauty to simplicity.

Aspen firmly believes that Simplicity Biome's inception from Merkaba Wellness was not by chance but destined to happen. It's interwoven with profound symbolism within Merkaba’s original logo - the Flower of Life, the Lotus, and the Merkaba - each representing an integral facet of the brand's journey and purpose.

Today, Simplicity Biome proudly stands as a brand dedicated to the simplicity of nature. we offer clean and nourishing products that not only support holistic well-being but also celebrate the legacy of its inception. Rooted in a powerful vision and fueled by unwavering commitment, Simplicity Biome invites you to join its journey towards a healthier, more harmonious life.